The 23-Minute Rule: What Research Says About Interruptions
Every interruption costs you 23 minutes of focus. Here's the science behind it and what you can do about it.
The Hidden Cost of Every Ping
You're deep in a complex problem. The code is starting to make sense. Then—ding—a Slack message. "Quick question..."
It takes you 5 seconds to check. But the real cost? 23 minutes and 15 seconds to fully regain your original depth of focus.
This isn't an estimate. It's from a landmark study by Gloria Mark at UC Irvine, who spent years tracking knowledge workers' attention patterns.
What the Research Actually Says
Dr. Mark's research revealed several uncomfortable truths:
Think about that. If you're interrupted just twice per hour, you might never reach deep focus during your entire workday.
Why Does It Take So Long?
The 23-minute recovery isn't just about distraction—it's about attention residue.
When you switch from Task A to Task B, part of your brain stays on Task A. You're not fully present for Task B, and when you try to return to Task A, you have to rebuild your entire mental model.
It's like reading a complex novel, putting it down for a week, then trying to pick up where you left off. You have to re-read pages just to remember where you were.
What You Can Do
The Bottom Line
Every interruption feels small. But the cumulative cost is enormous. If you're working 8 hours but getting interrupted 10 times, you might be achieving less than 2 hours of actual deep work.
The attention economy profits from your fragmentation. Your best work depends on protecting your focus.
Want to protect your 23 minutes? Try Mushin free and experience what distraction-free deep work actually feels like.